The new Whole Foods Market at 1051 Steam Ave. opens at 8 a.m. Thursday, Nov. 19. The first 300 shoppers get a tote and a coupon worth up to $100.

Midlothian gets its own Whole Foods Market on Thursday, Nov. 19.

The 37,636-square-foot store at 1051 Steam Ave. opens at 8 a.m. that day, Whole Foods Market said in a news release on Oct. 21. After opening day it will be open 8 a.m. to 9 p.m. daily.

It is the company’s third store in the greater Richmond area and its 17th in Virginia, the release said. India Lawal will lead the store as store team leader.

Where it is

The store’s address is in Chesterfield County’s Midlothian District, according to the county’s address records. It sits about two miles northeast of the Census Bureau’s center point for Midlothian.

Opening day

Whole Foods said opening day will include:

  • a limited-edition Midlothian tote bag for the first 300 customers in line
  • a “Secret Saver” coupon for those same 300 customers, worth up to $100 off
  • samples of coffee from Blanchard’s Coffee Roasting Co. and treats from Whisked by Jenna
  • samples from national brands, including Urban Remedy cold-pressed juices

What the store will carry

The company said the store will stock more than 390 items from Virginia and neighboring states. Lillian Huber, the company’s forager for local and emerging brands, helped choose them.

Richmond-area names on the shelves, according to the release, include:

Department Local and regional brands named by Whole Foods
Grocery Blanchard’s Coffee Roasting Co. coffee, Don Sebastián salsas, Blue Ridge Bucha kombucha
Beer and cider Hardywood Park Craft Brewery, The Virginia Beer Co., Potter’s Craft Cider
Meat LaBelle Patrimoine Heritage Chicken
Seafood Ivy City Smokehouse smoked salmon, Jimmy’s Famous Seafood crab cake bases
Cheese counter Firehook crackers, Savannah Grace Southern Snacks, Naturalissima charcuterie
Bakery cookies from Whisked by Jenna

The beer and wine section will carry 350 wines and more than 270 craft beers and ciders, the company said. Prepared foods will include hot food and salad bars, pizza by the slice, a sandwich counter and sushi from Genji.

Prime members get weekly discounts on selected products and an extra 10% off hundreds of in-store sale items. Grocery pickup will start shortly after the store opens, the company said.

A local nonprofit gets food and money

Whole Foods said it will give food and a cash donation to Community Access & Supportive Services, a nonprofit that already collects surplus food from local stores. The release did not give the size of the donation.

What it means for you

  • If you want a tote and coupon, get in line before 8 a.m. Thursday, Nov. 19. Only the first 300 people qualify.
  • Hours after opening day are 8 a.m. to 9 p.m., seven days a week.
  • Job seekers can look for openings on the Whole Foods careers site. The release did not say how many people the store will employ.

For more places to eat and shop nearby, see our guide to where to eat in Midlothian and our list of new businesses in Midlothian.